Résumé & Experience

With over a decade of experience, I have successfully led numerous complex initiatives leveraging my strategic acumen and creative problem-solving skills. I have consistently driven projects forward, surpassing expectations and delivering exceptional results by developing innovative solutions to challenges and ensuring efficient project delivery.

Work Experience


    • Spearheaded strategic design and marketing initiatives, collaborating with diverse clients to create campaigns that enhance brand identity and business growth

    • Led event and project management efforts, delivering innovative experiences that align with clients' goals while promoting continuous improvement

    • Specialized in tactical advertising and branding, developing creative solutions that resonate with target audiences and drive engagement

    • Directed the complete project lifecycle for Con Edison’s enterprise upgrade of its CCB system, overseeing advanced UX/UI enhancements, updated API requests and complex backend integration with a $6 million multi-year budget

    • Facilitated Agile sprints, daily scrum meetings and iteration ceremonies to ensure timely delivery of project through oversight of broad team of 30+ professionals across multiple global locations as well as third party consultants

    • Collaborated with cross-functional teams of analysts, engineers, designers and QA to deliver high-quality results

    • Spearheaded a separate effort for the development of a modernized dashboard for Con Edison’s Outage Management System, aligning with current branded standards

    Key Achievement: Successfully managed the integration and implementation of a new customer care and billing system, enhancing user experience for web and mobile applications.

    • Partnered with notable agencies including Merge, Gorilla, FIG Agency and R/GA while working with high-profile clients such as Google, Microsoft, Major League Baseball and Ketel One

    • Spearheaded the creation and management of detailed project timelines, orchestrating flawless coordination across internal teams and external partners to consistently meet and exceed project goals and deadlines

    • Acted as the key client liaison, driving transparent communication, delivering precise reports, and proactively resolving issues, resulting in exceptional client satisfaction and sustained business relationships

    Key Achievement: Successfully delivered complex commercial projects on time and within budget, resulting in increased client satisfaction and repeat business.

    • Developed and implemented processes for deliverables and prioritization framework, optimizing efficient workflow

    • Coordinated with researchers, designers, SWEs, product owners and internal partners, including direct collaboration with the Material Design team to integrate new data visualization principles and design guidelines

    • Supervised a team of 20 UX researchers, designers, managers and engineers across four offices, fostering collaboration and high performance through unconventional programs to foster team engagement

    • Managed project statuses, coordinated cross-functional meetings and solely responsible for quarterly OKRs, ensuring alignment with strategic team objectives

    Key Achievement: Successfully established a data visualization consultancy and educational outreach program.

    • Created comprehensive product roadmaps to align with business goals, maintaining detailed PRDs (Product Requirement Documents), use cases, user stories and user flows to ensure clear and effective project guidance

    • Established a shared vision by building consensus on priorities, leading to successful execution through close collaboration with user interface SMEs, user experience experts and visual designers

    • Managed relationships with high-profile clients, ensuring that product development exceeded client expectations

    Key Achievement: Developed and executed product roadmaps that effectively supported business objectives, leading to successful project outcomes.

    • Developed project timelines, coordinating with departments, account services and clients for timely delivery

    • Created a new lifecycle workflow, reducing review cycle times by 40%, improving efficiency and client satisfaction

    • Managed key client relationships, ensuring clear communication and alignment with objectives

    Key Achievement: Implemented improved, streamlined project workflow, significantly enhancing delivery speed.

    • Managed a global team of 20, developing unique and innovative solutions tailored to stakeholders’ objectives

    • Planned and coordinated all event components, including theme, environmental graphics and vendor management

    • Partnered with D&I to develop and launch a global LGBTQ+ ally program, creating impactful messaging and materials

    Key Achievements: Delivered high-impact events, campaigns and materials, boosting stakeholder satisfaction.

    • Supervised a support team, providing them training, mentoring, coaching and career development opportunities

    • Served as an escalation point for client issues, resolving bugs with in-depth analysis and custom SQL queries

    • Managed and tracked issues using JIRA, through transparent communication with clients on status and resolution

    Key Achievement: Developed streamlined processes for issue analysis and resolution, decreasing client-reported problems and increasing client satisfaction.

Competencies


Project Management

Successful project management not only relies on a standard set of tools but it also requires experience to handle the unexpected. With a decade of project management experience, Hael has successfully executed a range of efforts from large-scale enterprise system upgrades to complex data-driven, ecommerce websites. Employing a philosophy of “servant leadership,” Hael collaborates with team members to ensure quality project deliverables are implemented that exceed the customer’s expectations.


Process & Improvement

In order for a project to be successful it cannot only rely on the execution of its tasks but it must be built on a strong structural foundation. An effective workflow creates a mechanism for projects to be efficiently executed in order to ensure the success of future efforts. Hael develops effective workflows and processes that are implemented with careful consideration paid to their structure and the individuals involved.

Crafted Communications

Effective communication is not simply a means of transferring information clearly and concisely but it must also account for the perspective and diversity of the intended audience as well as the channel by which it’s delivered. Whether it’s a status report to project stakeholders or a simple email, Hael meticulously creates each communication ensuring that the message is direct, succinct and focused.


User-Focused Design

User Interface & User Experience design requires creating a unique balance between the aesthetic and functional dimensions of the digital world. Regardless if it’s a comprehensive wireframe or a simple sitemap, Hael executes this theory by delivering an end-product that achieves the project requirements, incorporates the end user’s perspective while providing a solid foundation for the next stage of development.

Skills & Knowledge


  • Asana

  • MS Project

  • SmartSheet

  • Trello

  • Workday

  • Workfront

Project Management

  • Google Suite

  • MS Excel

  • MS Word

  • MS SharePoint

  • MS Teams

  • MS Visio

  • Slack

Organization & Productivity

  • Adobe Illustrator

  • Adobe Photoshop

  • Figma

  • Lucid Chart

  • Miro

Creativity & User Interface

  • Confluence

  • Google Analytics

  • JIRA

  • MS Azure DevOps

Development & Operations

Acknowledgements


Hael showcased and applied a wide range of tools and strategies to address internal challenges and coordinate effectively with other teams. His commitment to continuous learning and collaboration with the PMO leadership of the account greatly contributed to our project's successful implementation.


Dennis Lizano
Program Director
VML

Hael was the anchor and maestro of our highly ambitious Cloud Data Visualization initiative… complex component library of chart… Without Hael's coordination, structure, and operational acumen we wouldn't have been able to succeed. Hael is a tremendous program manager and I wish he was still on our team.


Manual Lima
Global Head of Design
Interos Inc.

As a UX PgM for the Data Viz team, Hael provided dynamic leadership traits in both professional and personal level - he’s always listening with genuine appreciation and empathy to teams and people. He has the ability to relate to team members or colleagues, and be able to find an understanding from their perspective.


Jocelyn Sun
Design Lead
Google